Modern Rugged FAQs

Your Questions, Answered with Clarity and Expertise.

Whether you’re curious about how our AI-powered SEO works, what makes Modern Rugged different, or how we deliver results so quickly, our FAQs are here to give you straight, jargon-free answers. We believe in transparency, so you’ll always know exactly what to expect — from your first call to your latest ranking win.

📍 Based in Roswell, GA, we help businesses throughout Alpharetta, the greater Atlanta area, and across the U.S. achieve stronger search rankings, more traffic, and measurable ROI.

What does AISO stand for?

AISO stands for Artificial Intelligence Search Optimization.

What is AI Search Optimization (AISO)?

AISO (Artificial Intelligence Search Optimization) is the modern approach to optimizing online content specifically for AI-powered search engines and tools like ChatGPT, Gemini, and Perplexity. Unlike traditional SEO, which focuses on keyword rankings and backlinks, AISO prioritizes creating clear, authoritative, and context-rich content that AI models can easily understand and cite in their responses.

It ensures your brand is visible not just in search results, but within AI-generated answers, voice assistants, and featured snippets. AISO involves optimizing structured data, natural
language relevance, and technical site readiness to align with how AI
evaluates and presents information. This new frontier shifts the focus
from ranking position to being recognized as a trusted source by AI
systems.

How soon will I see results?

Results vary based on your website’s starting point. Many clients notice improved rankings and visibility within 2 to 3 months of implementing updates. Keep in mind, full SEO benefits build gradually over time—this is true for all SEO services.

What’s the difference between the action plan and full service integration?

The action plan provides a complete roadmap for updates. Full service means we handle all technical work for you.

Who is Modern Rugged for?

Modern Rugged is for website owners, SEO specialists, agencies—anyone seeking to boost website traffic using cutting-edge AI search technology without the hefty price tag.

What does Modern Rugged mean?

Modern Rugged blends innovation and grit, a relentless approach to
digital marketing that delivers bold, lasting results in the modern
digital world.

Is Modern Rugged an agency?

No. Modern Rugged is not considered an agency. Clients get direct, personalized expertise on every project.

What is Answer Engine Optimization (AEO)?

AEO optimizes content to appear in search answer boxes and voice assistant results, capturing direct featured answers.

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is a marketing strategy focused on making content easily understandable and usable by AI-powered search engines, like those used by Google's AI Overviews or ChatGPT, to generate accurate and relevant responses.

What are Answer Boxes?

Answer Boxes are concise snippets at the top of search results that directly answer user questions.

What are Featured Snippets?

Featured Snippets highlight your content in a prominent box on Google’s first page to increase visibility and clicks.

What are Rich Results?

Rich Results are enhanced search listings with visuals or interactive
elements, like FAQs or reviews, making your listing stand out.

What does the onboarding process look like?

The onboarding process takes up to 3 business days. We start by conducting a deep analysis of your website, then create a detailed report and action plan. We also connect your website analytics to our system. Finally, we schedule a short call to review the results and discuss next steps.

Will I get proof that updates were done correctly?

Yes. We provide verification reports confirming error-free schema markup and eligibility for AI and rich search features.

Can I do the updates myself?

Yes. The Action Plan is DIY-friendly, but you can add our Hassle-Free Integration Service for expert execution.

What types of websites benefit most from AISO?

Any site aiming to boost organic traffic, appear in AI-driven search
results, improve visibility in voice and featured snippets, or attract
more local customers will benefit from AISO.

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How do you measure success?

We track improvements in organic traffic, keyword rankings, visibility scores, and AI search appearances over time.

Do you guarantee results?

We offer a 90-day money-back guarantee on our Done-For-You Integration
Service if your organic traffic doesn’t increase by at least 20%.

Will I receive ongoing support after the plan is delivered?

Yes, we provide optional review calls and ongoing consulting to help you maintain and improve your SEO.

Yes, we provide optional review calls and ongoing consulting to help you maintain and improve your SEO.

For full implementation, we require editor-level access to your CMS or hosting platform to safely apply updates.

Can your services help with local SEO?

Absolutely. Our GEO optimization strategies are designed to improve your
presence in local and national searches. This includes optimizing your
Google Business Profile to increase visibility in local map packs and
search results.

How is AISO different from traditional SEO?

Traditional SEO focuses on keywords and link-building, while AISO
optimizes for AI-driven search behaviors, natural language, and
structured data to appear in AI answers and voice search.

What if my website is very large?

Our service includes optimization for 25 pages, with add-on packs available for larger sites to scale effectively.

Why do you guarantee a 20% increase in organic traffic after 90 days?

SEO and AI Search Optimization take time to fully impact your site’s
performance. Our 20% increase guarantee within 90 days demonstrates that
the updates are working as intended. While this is a measurable
milestone, many clients continue to see growth well beyond this period
as improvements compound.