SEO Case Studies
Case Study: Custom Label Manufacturer
A custom label e-commerce store saw their traffic and revenue nosedive after a failed site migration. And how a fast, focused technical SEO fix brought it back stronger.
Final Results:
- +18% increase in organic session.
- +118% increase in organic revenue.
- 3 Months to Full Recovery.
Challenge
After a botched website migration in 2022, the label manufacturer experienced:
- -33% drop in sessions.
- -40% drop in users.
- Decline in Google rankings for core keywords.
The culprit? Misconfigured robots.txt and incorrect sitemap URLs were blocking Google from indexing the site.
SEO Work Completed
- Conducted full technical SEO audit post-migration.
- Fixed robots.txt to allow proper crawling.
- Updated sitemap references and resubmitted to Google Search Console.
- Checked and repaired internal linking for key pages.
- Removed accidental "noindex" directives.
- Set up ongoing indexation monitoring.
Results
- +18% increase in organic sessions.
- +19% organic users
- +118% increase in organic revenue.
- Core keywords returned to top 3 positions.
- Results after 30-days.
Case Study: Local Dental Practice
A multi-location oral surgery center struggling to rank locally turned its visibility around by fixing technical issues and creating content targeted to the right patients.
Final Results
- +379% Organic Traffic.
- +154% First-Page Rankings.
- 3,525 Total Ranking Keywords.
Challenge
Years of multiple redesigns left the site with:
- Broken internal links and redirect loops.
- Orphan pages not linked anywhere.
- Duplicate content across neighborhood-targeted pages.
- Slow site speed due to oversized images and outdated plugins.
- Weak local SEO targeting for competitive terms.
SEO Work Completed
- Full technical SEO audit.
- Fixed broken links and redirect loops.
- Removed/updated heavy or outdated plugins.
- Compressed and resized dozens of large images for speed gains.
- Consolidated 10 duplicate neighborhood pages into 1 optimized page with redirects.
- Implemented content calendar for service pages and blogs targeting local searches.
- Optimized headings, meta tags, alt text, and copy with location keywords.
- Ensured NAP (Name, Address, Phone) consistency for local SEO.
Results
- Monthly Organic Traffic: 440 → 2,000 (+379%).
- First-Page Rankings: 50 → 80+ (+154%).
- Total Ranking Keywords: 980 → 3,525 (+260%).
- Fastest site load times in site’s history.
Case Study: Sports Betting Terms
A niche glossary site exploded its search traffic by expanding aggressively into long-tail terms and leveraging schema to capture rich SERP real estate.
Final Results
- +1,231% Organic Traffic in 3 Months.
- 42.1K Monthly Visits in 3 Months.
- 1,500+ New Pages in 6 Months.
Challenge
Website owner wanted to dominate the sports betting terminology niche but started with only ~200 pages and low authority. Challenges included:
- Limited keyword coverage (mostly head terms).
- No rich snippet presence.
- Low organic traffic (~3.2K monthly visits).
- Minimal backlinks in a competitive sports niche.
SEO Work Completed
- Expanded glossary from ~200 to 2,200+ pages in 6 months.
- Targeted long-tail keywords (each betting term and acronym).
- Formatted content in Q&A style for People Also Ask opportunities.
- Added VideoObject schema to pages with short explainer videos or audio pronunciations.
- Built internal linking between related terms.
- Launched link-building outreach to sports blogs and Q&A forums.
- Likely used AI-assisted writing or content templates for efficiency.
Results
- Monthly Visits: 3.2K → 42.1K (+1,231%).
- Annual Visits: ~915 → 91,525 (~100× growth since launch).
- SERP Presence: Dozens of new PAA and video rich snippets.
- Indexed Pages: 200 → 2,200+.
